Understanding eBook Marketing Techniques Helps Simplify the Process
If you visit an online forum pertaining to ebooks and their sales,
something that would surprise you is the mixed reaction of people who
might have been actively participating in a discussion. While there are
authors who will vouch for the profitability that is associated with an
ebook, on the flip side there are bound to be others who will probably
term the entire exercise as a complete waste of time. It is the latter
reaction that may surprise you because the lucrative aspect of an ebook
has been a hot topic of discussion on the Internet particularly the pay
by chapter concept that is associated with it. So what could have gone
wrong?
Answer to this query lies in the marketing techniques employed while
projecting the ebook on to a global platform. In the presence of several
methods that claim to market ebooks successfully, identifying one that
is most suitable for your needs is a difficult and overwhelming task.
The byword here is that of simplicity - you must opt for a marketing
campaign that is simple enough for you to understand and yet is
effective is launching your creation. Another criterion for selection is
the campaign's applicability even at later stages, meaning when the
book is segregated and it is time to put pay by chapter scheme into
practice.
A major pitfall that ebook authors normally fall into pertains to
selecting the niche that they base their writing on. There are certain
niches that are over-saturated in terms of content and writing on them
amounts to adding to an already existing huge library of articles. For
example, a niche like payday loans has been so thoroughly explored in
the past both in form of ebooks as also standalones under pay by chapter
that choosing to write on this niche is akin to committing hara-kiri as
an author. How much ever good your marketing strategy might be, it is
unlikely to yield results if the niche selected is one that is
out-dated.
In addition to selecting an appropriate niche, application of certain
strategies helps to popularize the ebook and ensure that it reaches a
wider audience. You might make a beginning by designing a sales page
that is attractive but stops short of being garish, features an
eye-catching headline and has a call-for-action at the end of the page.
This option is both effective as also economical and should be followed
by triggering an affiliate program wherein you would just need to pay
commissions on the book. Instead of marketing the entire book, you can
pull out a single chapter and market it too under the pay by chapter
scheme to check if it clicks.
Other techniques include list building and ensuring a steady trickle
of traffic, both free and paid, so that people are aware about your
ebook as also its contents. Whether you market the entire book or resort
to pay by chapter scheme, your objective of financial freedom and
flexible working hours should be satisfied and duly met. This is the
ultimate aim of any marketing strategy and hence you must devise one
which meets these requisites in the best possible way as also the
shortest possible time.
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