How to Boost Business With eBooks

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When people think of ebooks, they mostly think of a digital product that someone wrote and sells online, either through his or her own website or through a third-party publisher or distributor such as ClickBank, Amazon, Apple, Sony, Barnes & Noble, or Kobo. However, while there is certainly merit to this type of focus for writing an ebook, you may find that there are reasons for writing an ebook other than for the sake of simply selling it.

Interested in FOREX, I did an Internet search and found a Web site that streamlines the foreign exchange trade, providing education and tools for traders to make money by buying and selling currencies. When I first visited this Web site, I saw a banner pitching a free ebook about currency trading. Interested in currency trading and appreciative of any valuable knowledge I could get for free, I downloaded it. I found the material to be very useful in my quest to understand how currency trading worked.

What was the purpose of supplying this material? It was apparent that this was no cheap piece of literature: this website had bought distribution rights from the widely renowned "Dummies" series to make it available there. Was this not an unnecessary business expense? In truth, I think it was a very smart move for a number of reasons. First, since most people do not understand how currency trading works, the folks at this Web site needed to educate people if they wanted to broaden their client base. Second, while they could have placed the same information directly on their Web site for free, doing so would not have caused people to develop the same sense of benefit that they get from actually downloading the ebook and taking possession of it, albeit through electronic medium. Third, since this was an actual product that people elsewhere had to pay money for, the fact that they were providing it for free put them in their potential clients' good graces. Fourth - and this is possibly the most important - they did not just need people to start an account and throw a little money into the market to see what happens. Rather, they needed people to make a profitable venture out of currency trading - profitable enough that they would keep coming back and paying money to this Web site.

In addition to educating clients and prospective clients about your business and what it does, an ebook can also help you to build a name for yourself. For example, if you are a personal financial advisor, merely having full ebooks about personal finance available under your name can greatly improve your rapport with your target market. It doesn't matter whether you make money by selling the actual ebook or not. If you have written it and made it available through legitimate ebook distributors such as Amazon, Barnes & Noble, Kobo, Sony, and Apple, potential clients will see this, and they will assume that you are trustworthy and knowledgeable.

In some cases, businesses and professionals simply do not have the time or the resources to write an ebook, despite the benefits it may provide. If this is your situation, consider hiring a professional writer to write it for you. In doing so, make sure that this writer does the necessary research - which particularly consists of interviewing you, the expert - rather than simply creating a third-rate product through minimal effort. If you get the right writer and distribute your ebook in the right way, you can increase your profits both by making direct sales of the book and by using the ebook as a marketing tool for your business.

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